Work with me

Senior marketing help, sized to the job.

Two ways to work together. Most start with a Partner Marketing Audit, then move to the engagement that fits.

Fractional CMO and VP of Marketing

Who it is for

Funded B2B technology companies that need senior marketing leadership without a full-time hire.

  • A go-to-market plan your executive team signs off on
  • Team, budget, and programs pointed at pipeline
  • A weekly operating rhythm with sales and partners
Book an audit

About

I'm a product and partner marketing leader with 15+ years in B2B technology, including more than a decade in SaaS. I pair a technical background with contrarian thinking. I spot the gaps competitors miss and build the GTM strategy and narrative that turn them into pipeline.


I started in software engineering, then moved into sales and marketing at Intel through the Sales and Marketing Leadership rotation program, learning GTM end to end, from demand generation to product and competitive marketing. Since Intel, I've led product, solutions, and partner marketing at Cloudera, Cloudflare, Exabeam, SADA, and Procore, across data, machine learning, cybersecurity, and agentic AI.


Today, I'm the founder of RevGen AI, where I built CampaignAgent, an agentic marketing attribution platform that gives marketing leaders clean, board-ready campaign ROI. Building with AI keeps me fluent in how it's changing both the products I market and the way marketing teams work. I'm based in Austin and work in English, Spanish, and Portuguese.

LinkedIn
Michael Moreno, seated in a navy blazer and white shirt, smiling

Marketing Strategy

Who it is for

Leadership teams deciding where the next marketing dollar goes.

  • Clear ICP and segment choices
  • Channel and partner priorities ranked by return
  • A 90-day plan with metrics the CRO will accept
Book an audit

Key accomplishments

Where the story caught up to the product.

  • Exabeam Serverless Cybersecurity Platform architecture diagram, powered by Google Cloud
    • Partner GTM
    • Marketplace
    • Security

    Built on Google Cloud

    Exabeam needed a new route to enterprise security buyers already committed to Google Cloud. I led the 'Built on Google Cloud' campaign and Marketplace launch, aligning positioning, enablement, and co-selling with Google.

    44X Google-sourced revenue. 2023 Google Technology Partner of the Year.

  • SADA generative-AI graphic: a line-art brain connected to insight, analytics, and idea icons
    • AI
    • Launch
    • Team building

    SADA's first gen-AI portfolio

    SADA had powerful generative-AI capability but no story enterprise buyers would pay for. I built the solutions marketing team and a messaging framework that sold AI transformation outcomes, not features.

    $3M+ closed-won revenue.

  • Procore Portfolio Management Hub showing the Capital Planning view for owners
    • New segment
    • Launch
    • Positioning

    Procore for Owners

    Procore was built for contractors and needed a story for a new buyer: owners managing capital projects. I led the launch and GTM for Owner-specific features and the narrative behind them.

    Planning SOM expansion from $300M to over $450M.

FAQ

Frequently asked questions

Which option is right for my company?

Choose Fractional CMO or VP of Marketing if you need senior leadership across the whole function. Choose Product Marketing if your product is ahead of its story and sellers cannot explain why you win. Choose Marketing Strategy if leadership needs to decide where the next marketing dollar goes. Not sure? Start with a Partner Marketing Audit and we will point you to the right fit.

Do I have to start with the audit?

No, but most engagements do. The audit is a two-week, fixed-fee way to see how we work together before a larger commitment, and the fee is credited if I build the motion. If you already know what you need, book a call and we will scope it directly.

How much of my time and my team's time does this take?

Less than a full-time hire, and more focused than an agency. I work inside your team and join the meetings that matter, such as pipeline reviews and leadership syncs. The scope sets the cadence, and the first call will settle it.

What does working together look like day to day?

I stay in the work with your operators. You get a clear plan, a weekly rhythm with sales and partners, and numbers the CRO and finance accept. When a project needs production help, such as video or a portal build, I bring in vetted specialists with clear briefs and stay accountable for quality.

What other services do you offer?

Besides partner and fractional marketing services, I offer high-end web design, SEO, GEO, and digital marketing services designed for fast moving companies.

If partners are not in the forecast, let's fix that this quarter.

The Partner Marketing Audit is two weeks. Positioning, the partner portfolio, attribution, and a 90-day plan. Credited if I build the motion.